With 3D-animations we create visual solutions for technology companies & device and machine manufacturers
With 3D-animations we create visual solutions for tech companies & device and machine manufacturers
For manufacturers of technical devices and machines of all types and sizes, 3D-rendering videos are a must-have. They belong to the category of product videos and offer a comprehensive overview of functions, product details, and technical specifications. In order to bring innovative products onto the market, companies invest heavily in research and development, engineering, and design. These investments should also be reflected in communication with high-quality video content. But even during the development process, 3D-animations provide additional information for technical documentation.
Professional 3D-renderings allow manufacturers to present the quality of their products and the result of continuous progress to potential business partners and consumers without having to carry out costly video shoots. In addition, a 3D-rendering video is much more than just a common product video. It can visualize complex systems in detail and present products, machines, and devices in a high-quality and modern way.
To ensure precise and accurate results, we use CAD models that our customers already have. Depending on your needs, abstract or very realistic animations can be created. A variety of textures and transparencies, as well as explosion, fluid, and particle animations, help create great video content.
In addition to the greater variety of visual possibilities, the creation of 3D-renderings is significantly cheaper compared to real video shoots. A large production team is not required, which means that there are no travel expenses and the entire organizational effort of a shooting set is eliminated.
3D-rendering for future technologies
For several years now, future development has no longer taken place exclusively behind closed doors. Topics such as alternative energies, electromobility, autonomous driving, and many others are now on everyone's lips. End-users and their actual needs are increasingly involved in the development. The more important is the adaption of communication strategies to this new situation.
Technologies that are still largely unknown or not sufficiently understood can be clearly visualized with the help of 3D renderings. In this way, future technology becomes tangible for everyone and increases the desired acceptance in the target group.
Types of 3D visualization
3D visualization for innovation protection
One of the biggest challenges for technology companies is the extent to which developments that need to be protected can be visualized without putting all the cards on the table. So it's about the balancing act between communication and the protection of innovations. In addition, many product components are not relevant enough for the detailed presentation and can be more irritating in their entirety than offering any significant added value.
With 3D renderings, there are no limits to the possibilities. Here, sensitive details can be hidden or additional supporting information can be added. This way, not too much is shown, but just enough to get a good understanding of the technology.
Convince your target group with BlueRev 3D animations
Whether you are a machine builder, manufacturer of technical end devices, or developer of future technologies - contact us. We support you in selecting the best options and creating the right 3D video for you. You are also welcome to have a look at our agency's Vimeo channel or visit us on LinkedIn.
3D device animation with touch display
Since the invention of the smartphone, touch displays have been a constant companion. Both small devices and larger systems are meanwhile controlled via such user interfaces. However, depending on the complexity, the application requires additional explanations. The mere filming of the screen is usually not detailed enough. Screen recordings, on the other hand, often look too simple to be sent to customers. In addition, it is very unfavorable that the actual hardware product cannot be seen and disappears from the viewer's focus. We offer you the 2-in-1 solution. The 2D animated user interface in your 3D animated product. Doing that the functionality of the display can be fully explained and your product is never second-ranked.
3D machine animation
For plant and mechanical engineering, 3D renderings are among the best solutions for product visualization. The complications of a video shoot with an extensive shooting set are no longer necessary. 3D makes the production process much easier. Extensive planning is necessary to capture machines in their entirety with a normal camera shoot - some machines cannot be easily repositioned to get the right view of the core product. Components must be removed or disassembled to reveal internal mechanics. Systems must be switched off to create ideal conditions for a shoot. This is associated with a production standstill. All these problematic points are eliminated when creating 3D animations.
How do we create a 3D animation?
Briefing & strategy
In this project phase, together with our customers, we define the objective, the style of the 3D visualization, and the target group that the video is intended to reach.
Script & storyboard
The storyboard is developed on the basis of the previously created sequence of scenes and shows the rough course of the 3D video in pictures. Here, the design approach can be included as well.
3D model editing
The 3D model is typically based on CAD files provided by the customer for use in production. If no models are available, they can be modeled as desired.
Texturing & shading
The magic of the authenticity of 3D renderings is created in the texturing phase. This is where the materials, structures, light, and shadow are developed.
Animation & graphic design
Up to this step, the 3D object already looks good. Now it's time to set everything in motion in conjunction with the virtual camera and the developed graphic design.
Voiceover & sound design
This step gives the sound to the ears. Upon request, we adapt ready-made soundtracks, create an individual signature soundtrack or voiceover recording.
All components required for a 3D visualization have now been produced and will be put together in this project phase to form a complete video.
Fine tuning & finalization
This is where the final detailed work is carried out, small errors are eliminated and the final rendering of the entire 3D visualization is carried out.
3D visualization for all departments
Whether image film, promotional film, or product video - with the right eye for details, we capture your company in the best possible way. Your employees are the stars? An employer branding video puts them in the spotlight.
Do your products and services need further explanation? With animated explanatory videos, your target group understands what it's all about in just a few seconds. A nice animation for internal purposes can also be very helpful.
Services overview for 3D visualization
- Technical briefing
- Moodboard / storyboard
- Revisions: 2 per Level
- Royalty-free music / soundeffects
- HD-resolution (1080p)
- Additional revisions
- Purchase of source files
- Multilingual versioning
- Sound design
- Development of signature sound tracks
- Script translations
- Adjustment of visual elements
- Linguistic setting / voice-over
- Final image and sound editing
- 3D machine animation
- 3D machine rendering
- 3D plant animation
- 3D plant rendering
- 3D device animation
- 3D device rendering